At Echo Clothing Shop, we bridge the gap between timeless Indian craftsmanship and modern fashion sensibilities

Our Fashion Journey

Born in Jacksonville yet deeply rooted in South Asian heritage, Echo Clothing Shop has blossomed into a global destination for women who cherish both cultural authenticity and contemporary style. What began as a passion project has transformed into a curated collection that speaks to the modern multicultural woman.

Cultural Fusion

We reinterpret traditional silhouettes like shararas and lehengas with modern cuts that flatter today’s woman

Accessible Luxury

Premium craftsmanship meets affordable pricing through our direct-to-consumer model

Global Fit

Designed for the diaspora – pieces that transition seamlessly from festivals to formal events

Why Our Community Loves Us

  • Signature Sharara Sets: From Aisha Rao’s floral prints to Ritika Mirchandani’s geometric embroidery – statement pieces that turn heads
  • Breathable Kaftans: Jayanti Reddy’s Zardosi work meets relaxed silhouettes for effortless elegance
  • Festival-Ready Lehengas: Bhumika Sharma’s champagne embroidered sets that blend tradition with contemporary glamour
  • Mix-and-Match: Curated blouses and bottoms that empower personal styling

Our Promise to You

We understand the challenge of finding authentic ethnic wear that fits modern lifestyles. That’s why every Echo piece is:

Thoughtfully designed for real-life wearability

Priced without traditional retail markups

Sourced directly from skilled artisans

Delivered worldwide with hassle-free returns

Join Our Fashion Movement

Whether you’re preparing for a wedding, festival, or simply want to incorporate cultural elements into your everyday wardrobe, Echo Clothing Shop helps you make statements that honor tradition while embracing your unique style.

Explore Our Collections